Whether it be garments, gadgets, food, services, or anything else, consumers tend to stick to their favourite brands. Today, we’re going to talk about the importance of branding in the fashion world. 

An Insight into the Early Stages Launching a fashion brand is no small feat—it's a complex process that blends creativity with strategic planning. Trust us, that’s from our own experience. We’ve already taken you on...

Understanding MOQ influences everything from production costs to inventory management. In this blog post, we will delve into what MOQ means, why manufacturers set these requirements, and how they affect your fashion brand. By gaining...

A techpack (technical package) is a detailed document that serves as a blueprint for manufacturing garments, bridging the designer’s vision with the final product. It ensures quality, consistency, and clear communication between designers, manufacturers, and...

Starting a fashion brand can be very intimidating since it involves numerous decisions that can make or brake it. And, one of the most important ones is either to manufacture garments or to outsource. If...

Starting a fashion brand can be daunting as there are more ways to fail than there is to succeed. But, do you stop with overwhelming odds against you? Of course not! You just have to...

One of the most effective ways to provide a seamless shopping experience your brand could provide is by providing accurate and comprehensive size charts. A well-constructed size chart enhances the customer experience and reduces the...

For fashion brand owners like us, we do our best to stay ahead of trends. The fashion industry is too dynamic to not keep up. Fashion trend forecasting provides a roadmap for what’s to come,...

This guide discusses the crucial early stages of starting a fashion brand, from developing a solid brand identity to supply chain management and turning design concepts into actual products.